CONTRIBUTED CONTENT — As a nation, there’s no denying that we’re getting sicker and fatter. And per Joel Bikman, longtime nutrition executive and the cofounder of a new science-based health and wellness company, it may not be your fault.

Promotional image courtesy of HLTH Code, St. George News / Cedar City News

From the time that the U.S. government first set dietary guidelines in 1977, the food industry has completely shifted the types of foods they produce, mostly to our overall detriment. According to the Centers for Disease Control and Prevention, the weight of the average adult American has skyrocketed since that time – a weight increase of nearly 30 pounds.

“For the first time in history, we had a government telling us what to eat,” Bikman said. “And our weight and health have only suffered for it.” 

The problem with the Standard American Diet (SAD)

For a variety of reasons, the government had been on the search for a way to “fix” diet for some time. With the support of one dubious study, they determined that the culprit was dietary fat and later introduced the infamous “food pyramid” that vilified natural healthy fats in favor of an increase in the consumption of refined unhealthy carbs. The results on the nation’s health and weight couldn’t have been worse.

“Of the three macronutrients, carbohydrates are the least necessary for the average adult and the most problematic for those struggling with metabolic problems,” Bikman said. “The health and weight challenges we’re seeing today are mostly because of that misguided shift in diet.”

The “fat” secret

In fact, Bikman said that increasing the consumption of healthy fats may be the most important change you can make, supporting metabolic health, brain health and more. 

“Our ancestors knew that fats were the most nutrient-dense substances they could eat,” he added. “Natural fats provide you with needed nutrition for your brain and body; they help you feel satisfied, curb your desire for sweets and even help train your body to burn excess body fat.”

Bikman emphasizes that not all fats are created equal. Processed seed oils from soy, corn and canola are particularly harmful, while fats from olives, coconuts, cocoa butter, ghee and more are uniquely beneficial.

“It’s important to get a wide spectrum of healthy fats from short-, medium- and long-chain sources,” he said. “It’s not about taking a shot of MCT oil or a big pat of butter and calling it a day.”

Power of protein

Bikman is also surprised at the confusion over protein. Some people advocate for very little and others consume it to excess, while others simply make poor protein choices.

“You have competing mindsets on protein with very little legitimate science behind the arguments,” he said. “We’ve learned that protein is essential, especially as you age, but it needs to be consumed in conjunction with fat, just as is found in nature.”

The best types of protein, per Bikman, are whey, egg whites and collagen. He emphasizes that those have the highest biological value, offer the most complete essential amino acid profile and support lean and toned muscle, healthy joints, cartilage and bone health.

“People with dairy allergies or those who prefer a plant-based diet have historically been at a real nutritional disadvantage,” he said. “Plant proteins have anti-nutrients that prevent absorption, but there’s hope in specially fermented protein sources that are as bioavailable as whey protein and provide a complete amino acid profile.”

The essential boost to your diet

Even with all of the information that Bikman and others share, people around the world constantly ask what they should do for their health.

“Ideally, we all would have the knowledge, time, discipline and budget to plan, purchase and prepare perfect meals,” Bikman said. “But it simply doesn’t happen; people get busy, they get stressed and they make unhealthy choices that derail their health goals.”

Promotional image courtesy of HLTH Code, St. George News / Cedar City News

It became apparent to Bikman that he and his team could be part of the solution to help people achieve their best health more quickly and especially to assist those who don’t always have the time, knowledge or discipline to eat healthy. In response, Bikman and his cofounding team of metabolic, nutrition and industry experts recently created HLTH Code Complete Meal

Bikman explained that these carefully formulated meal shakes are designed to promote healthy weight management, gut health, brain health and even hair, skin and nail health. HLTH Code Complete Meal features an optimized, science-backed blend of protein, collagen, healthy fats, apple cider vinegar, probiotics, fiber, vitamins and minerals – with no added sugar or any artificial ingredients.

“HLTH Code Complete Meal is based on research, not fads,” he said. “An incredible amount of work went into making this nutritionally balanced and optimized, yet we knew that if it didn’t taste good, no one would use them consistently.”

Keeping hunger at bay (the right way)

When it comes to eating, Bikman says it’s easy to consume plenty of calories and still feel hungry. This is because the calories consumed are not the right types of calories to provide essential nutrition. He refers to this as “mis-nourishment,” and he says it’s ruining many people’s health. 

“Each HLTH Code Complete Meal shake is packed with optimized amounts of these ingredients to leave you feeling full and energized for hours,” he said. “Yet, it’s more convenient and affordable than virtually any meal you could make or buy.”

Bikman says the shakes are quick and easy to make: Just add two scoops of Creamy Vanilla or Chocolate Macadamia Complete Meal Powder to 8 ounces of cold water and shake or blend. For general wellness, he recommends replacing one meal daily. To reset your health or for weight loss, replace up to two meals per day. 

“(I’ve) been using HLTH Code for about two weeks and I feel healthier, having more energy and having less cravings – love this product!” said one reviewer.

Another reviewer shares, “I started losing weight quickly because I have found that I no longer eat between meals, I do not ‘crave’ carbs, and I’m automatically doing intermittent fasting, not purposely but because I just don’t get hungry.”

And yet another reviewer shares, “The results have been phenomenal! Thank you HLTH Code. The shakes are yummy but the weight loss results are miraculous.”

Can HLTH Code help make weight loss easier?

Bikman said the best health starts with the right blend of nutrition. Increased energy, feeling more vibrant, a stronger immune system, a clearer mind, improved gut health, and an improved appearance are some of the benefits of improving one’s nutrition. 

“The comprehensive benefits of HLTH Code Complete Meal are especially helpful if you’re trying to lose weight,” he added. “Weight loss is rarely easy. There has to be the right changes in both hormones and caloric balance to signal to the body that it’s time to start burning, not storing, fat.” 

Bikman added that based on the best available studies on human metabolism, along with exercise, HLTH Code Complete Meal helps people lose weight without the need to count every calorie.

Your satisfaction is guaranteed

If you’re nervous about trying something new and making changes to your nutrition plan, don’t be. Bikman stands by his HLTH Code Meal Replacement products and is willing to guarantee your satisfaction.

“You have nothing to lose (except those extra pounds) and everything to gain – in terms of wellness and confidence,” he said. 

Indeed, if you’ve been looking for improved wellness and healthy weight management, then HLTH Code Complete Meal could well be your answer. For exclusive savings on your first order, visit and enter the discount code SGN at checkout.

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