ST. GEORGE — Under a new state law, Utah consumers have the right to access and control their personal data. The Utah Consumer Privacy Act took effect on Dec. 31, 2023.

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Under the new law, the Utah Consumer Privacy Act also requires businesses to protect personal data and provide consumers with information about how they can exercise their rights.

The Utah Consumer Privacy Act gives consumers the right to do the following:

Find out if a business is processing their personal data.
Access their personal data.
Request that a business delete their personal data.
Obtain a copy of their personal data.
Opt out of having their personal data sold or used for advertising.

Consumers may exercise these rights by submitting a request to a business. The business then has 45 days to respond to the consumer’s request.

Some of the new requirements that businesses must comply with include the following:

Protecting the confidentiality and integrity of consumers’ personal data.
Reducing the risk of harm relating to the processing of personal data.
Provide consumers with clear and accessible privacy notices informing consumers about how they can opt out of the sale or the processing of their personal data for targeted advertising.
Notifying consumers before processing sensitive personal data.

The Utah Division of Consumer Protection’s website provides educational materials about the Utah Consumer Privacy Act and a complaint form for consumers at The Utah Attorney General’s Office’s website provides information about the Utah Consumer Privacy Act and a link to the new law.

About the Utah Division of Consumer Protection

The Division of Consumer Protection is one of nine agencies within the Utah Department of Commerce. The mission of the Division of Consumer Protection is to strengthen trust in Utah’s commercial activities by protecting consumers through education and impartial enforcement. The division administers more than 25 Utah state laws designed to protect consumers. Consumers can find more information and submit complaints at

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