CONTRIBUTED CONTENT — Twilla founders and brothers, Mark and Peter Rane, combined their design skills to create a one-of-a-kind pillow with technology that’s improving the way people sleep. Their patented POD-System allows anyone to easily adjust their pillow to get the exact support they need and sleep better. 

Promotional image courtesy of Twilla, St. George News / Cedar City News

These discoveries have led to endorsements from leading spine experts such as Michael V. Halliday, founder of For him, the Twilla Adjustable Pillow “checks all of the boxes” that he’s looking for in a pillow by allowing people to customize their pillow and appropriately support the head and neck, thereby putting the spine in an optimal position during sleep. 

Drawing on a combined 30-plus years of experience as designers for companies such as YETI, Lenovo, crankbrothers and Black Diamond, the pair began collaborating after seeing a problem with pillows on the market.   

“Everyone sleeps, so we were frustrated that we could not find a good pillow for ourselves,” Mark Rane told St. George News. “As designers, the idea of recreating a product that’s been around forever and changing the way people interact with it is really appealing.”

“We know how to design great products and source the best materials,” he added, “so we were excited to finally design a product together from scratch, and under our own brand.”

They developed both the idea and product through hundreds of prototypes. The Twilla Adjustable Pillow contains adjustment PODS that keep filling materials contained and allow you to customize the size of your pillow. The PODS can easily be added or positioned in any configuration for support and pain relief. 

Promotional image courtesy of Twilla, St. George News / Cedar City News

Since they launched in 2022, Twilla has received great feedback from customers and has continued to grow. 

Jay, an enthusiastic customer, said: “I’ve never had a pillow I cared about before this one. I usually fall asleep on my back and roll to my side in the night, and I love that I was able to adjust it to the right thickness and firmness to accommodate both positions well. But even more than that, the quality just feels great!” 

“I’ve been in search for a good pillow forever, I finally found it! It’s the perfect density and it stays cool. Love it!” Lindsie, another Twilla customer, said. 

The brothers’ long-term goal is to continue to add more innovative products and to continue to build the Twilla brand. 

Now is the perfect time to experience your new Twilla Adjustable Pillow. You can also find their pillow on their website,, on Amazon and at all Boulevard Home and Sleep Better Mattress Store locations. St. George News readers can enjoy a 15% discount right now by using code STG15 when they order on

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